Sound familiar?
Most medical device companies that come to us recognise at least one of these situations.
No clear first market
You have a CE mark, but no clear view of which country to enter first or how hospitals there will pay for your device.
A distributor who does not sell
You already have a distributor, but sales are not growing and you are not sure why.
Tenders you cannot plan for
Public tenders decide your market, and you do not know how they work or when the next one opens.
How we can help
You can start with any step. Each one has a fixed fee, agreed after a free scoping call.
1. Market Entry Snapshot
Which European markets should we enter first, and how? You get a ranking of target countries; how reimbursement, procurement and tenders work in each; competitors and price levels; a recommended sales channel; clear next steps. Takes a few weeks.
2. Distributor Search and Selection
Who should sell our product in each country? You get agreed selection criteria; a long list and a short list; outreach and first meetings; an assessment of the short-listed partners; support with terms and the contract. Priced by number of countries.
3. Interim Commercial Lead
Who runs our European business until we hire? You get distributor onboarding and training; performance reviews and forecasts; work with key opinion leaders; regular reports to your management. Monthly, with a minimum term.
How it works
A 30-minute call where you describe the device and the markets you are considering. We agree what the work should answer and what it will cover. You receive a short written scope with a fixed fee. We do the work and report on progress until it is finished.
Common questions
If your question is not here, see all questions or ask us on a call.
Do you work on commission?
Fees are agreed for each engagement. Where it fits the work, part of the fee can depend on results.
Will you keep our information confidential?
Yes. We are happy to sign an NDA before you share anything confidential.
Do you only work in the Nordics?
No. We are based in Finland and work across Europe. The Nordic and Baltic countries are our home markets.